Cumberland, ME–Originally launched as a unique, first-of-its-kind virtual home tour aimed at consumers, NELMA’s latest Virtual Tour door draws attention to the use of Eastern White Pine in commercial construction applications. All Virtual Tour doors may be found at www.easternwhitepine.org.
Taking the familiar realtor 360° home view and improving upon it with product specifications, the latest virtual tour door showcases Eastern White Pine in a country bar/restaurant. High-res, 360°, digital photography technology, coupled with easy self-navigation in all directions, results in a fun, creative, beautiful tour through the location. Green product icons scattered throughout inform the viewer of actual grade, pattern, and finish used in each focus area. You can almost smell the burgers cooking!
“Consumer reaction to our existing Virtual Tour doors has been all positive,” reports Jeff Easterling, president of NELMA. “To best represent the industry, we wanted to begin showcasing commercial applications for Eastern White Pine as well; a horse barn was our first (Door #4), and the restaurant takes it to an entirely new level.”
Founded in 1933, NELMA (Northeastern Lumber Manufacturers Association) is the rules writing agency for Eastern White Pine lumber and the grading authority for other commercially important Northeastern and Great Lakes softwood lumber species that includes Eastern Spruce, Norway Spruce, Balsam Fir, and Red Pine. In addition, NELMA is a leading agency for export wood packaging certification and the marketing voice for its lumber manufacturing members.
For more information, please visit www.nelma.org, www.easternwhitepine.org, and www.sprucepinefir.org.
Find NELMA on Facebook at NELMA (Northeastern Lumber Manufacturers Association) and on twitter @inelma.
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